Nostalgia and Emotions in Advertisements Essay Example | Topics and Well Written Essays - 2000 words

Nostalgia and Emotions in Advertisements - Essay Example This "Nostalgia and Emotions in Advertisements" essay outlines the impact of nostalgic emotions' usage in advertising campaigns. In the recent days, Customers have been bombarded with different messages all day from radios, TV stations, and the internet. At the same time, Consumers also learn from friends through different social settings. For instance, interactions between consumers and their friends in different social Medias like twitter or facebook. Consumers may ‘retweet’ or ‘like’ something on these social networks and may even comment. The customers’ intention get scattered that it makes it difficult for a starting company to engage them. A small and starting company needs to slide and slip its way through all other destructions that may be inflicting the consumers’ attention. This mode of association is usually a start up marketing that is usually a significant role in the success of a business. Marketing cannot just be defined as adver tising, but it engulfs other activities that are determined as sets of specific institutional or organizational processes especially in line with the product and service delivery in manufacturing, distributing, communicating, and exchanging offerings that are believed to have values for customers, partners, clients and the society. With these considerations, marketing can be defined as an integral part of all undertakings in a business towards promoting the business’ activities to the customers among other stakeholders. Nostalgia marketing is among the different way of conducting effective marketing. This type of marketing aims at evoking a nostalgia feeling in customers. Nostalgia is sentimental desire for happiness of a former time or place and can be triggered by all senses. For instance, the sense of smell can remind an individual of certain cookies or foodstuffs that he/she used to buy from a certain company or store. Taste can as well evoke a forgotten interest like rem embering the taste of ice creams one used to eat in collage or elsewhere. (Wharton, 2013; pg. 54). Companies can use such words like â€Å"NATURAL† of â€Å"nature† to capture the emotions of a customer. The customer may try to figure out how nature may be associated with non harmful or pleasing facts. This therefore drives the customer to going for the commodity. Therefore, businesses can efficiently apply the notion nostalgia marketing since it makes customers happy as they are reminded on certain occasions. This sense can drive or change their buying habit. Moreover, the current nostalgic instability may be a better avenue for businesses to affect this strategy especially when customers are feeling down ridden. Creating these situations to them